Re: ONLINE-ADS>> what's in a name?

Bob Schmidt (schmidt_at_magicnet.net)
Mon, 15 Sep 1997 01:18:51 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Little Black Book: "Re: ONLINE-ADS>> PowerAgents Demise/1:1 database ad serving"
• Previous message: Andy Bourland: "ONLINE-ADS>> Mark Welch's "Retirement""
• Maybe in reply to: Bill Irvine: "ONLINE-ADS>> what's in a name?"
• Next in thread: Bill Irvine: "Re: ONLINE-ADS>> what's in a name?"

Tommy Oddo writes,

>Perhaps your clients don't really care how many divisions you have or
>what your name is -- they already have an indelible impression of your
>company. Prospects, on the other hand, may be a different matter.

I believe the difference lies in what is appropriate for the large agency
vs. the small agency.

The large agency will benefit from and require a separate division because
it will typically more often be competing against the separate divisions of
other agencies whereas the small agency will quite often typically be
competing against "no agency". That is, the client will either hire the one
small agency it is talking to or not hire any agency at all. The selling
challenges between the large and small agency are therefore quite
different (as are all of the other business aspects between the two.)

Bob Schmidt
www.provider.com
Author of The Geek's Guide to Internet Business Success
The Definitive Business Blueprint for Internet Designers, Developers,
Programmers, Marketers, Consultants and Service Providers
http://www.vnr.com/vnr/geeksguide/
ISBN 0-442-02557-2

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Little Black Book: "Re: ONLINE-ADS>> PowerAgents Demise/1:1 database ad serving"
• Previous message: Andy Bourland: "ONLINE-ADS>> Mark Welch's "Retirement""
• Maybe in reply to: Bill Irvine: "ONLINE-ADS>> what's in a name?"
• Next in thread: Bill Irvine: "Re: ONLINE-ADS>> what's in a name?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.