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NONE: re: ONLINE-ADS>>1:1 marketing and PowerAgent

re: ONLINE-ADS>>1:1 marketing and PowerAgent

Bev Bernard (bev_at_notifyme.com)
Mon, 15 Sep 1997 12:09:05 -0700

Just want to say that I agree with Monique Harris. NotifyMe is also a site
dedicated to the idea that information about products and services CHOOSEN
BY THE CONSUMER, is information that he or she wants. NotifyMe does NOT
carry banner advertising. Instead the information we present is matched
entirely to the the consumer's preference. We have found that our
subscribers select over 22 interest categories on average. That is because
they are eager to receive information about areas of interest. We don't
bribe them ala PowerAgent, we just give them lots of information about the
stuff they are interested in. If that isn't sufficient then something must
be wrong with all the catalogs that are sent by LL Bean, PC Connection,
Eddie Bauer and the likes. I personally like to get those catalogs and
order regularly from them. The product information IS the content.

I also agree with Monique that it simply doesn't make sense for investors
to provide $16 million (and that isn't enough we hear!!!) to a company who
is going to offer a few bucks a month for people to read ads. I don't know
about anyone else, but a few bucks a month ain't worth it. NotifyMe is
FREE to subscribers, it doesn't cost a dime and you get information
delivered to your email address that YOU choose, not someone who thinks
they know what you want. And you don't have to put up with banners to do
so.

http://www.notifyme.com
bev_at_notifyme.com

Create win/win marketing with NotifyMe, the Internet Direct Marketing
Service which matches consumers with the products & services they desire.

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