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NONE: Re: ONLINE-ADS>> 1:1 marketing on the 'net and otherwise
Re: ONLINE-ADS>> 1:1 marketing on the 'net and otherwise
A. Grossman (agrossman_at_play4prizes.com)
Mon, 15 Sep 1997 13:41:07 -0700
At 01:23 PM 9/15/97 -0400, Andrew Forbes wrote:
>
>I've been intrigued by the recent increased visibility
>of PowerAgent, and decided it was time to get my
>two cents worth in.
>
>The Internet will eventually support e.g. render
>profitable, a couple of targeted advertising companies,
>but it's going to take some time, and it's going to
>cost so much to do (PowerAgent has burnt through,
>what, seventeen million? and is still in trouble)
>that the winning companies will be those that
>had access to very deep pockets.
>
I continue to be amazed at how easy it is for some pundits to claim that
the "sky is falling" and pronounce that it's going to take time and money
to support targeted advertising.
Play4Prizes has been delivering targeted, interactive, advertising for over
13 months to dozens of clients and we have been profitable since our
inception. We have delivered over 500,000 targeted visits to our clients
with an initial capitalization that is less than one percent of the 17
million dollars that companies like PowerAgent have spent to develop a
targeted advertising capability. This completely contradicts the notion
that the winning companies need access to deep pockets.
The key to developing a successful targeted advertising company is having a
keen awareness of your customers desires, your clients needs, and finding
an innovative way to bring the two together. Play4Prizes accomplishes this
through the unique concept of combining the advertisers message with an
Internet-Style Game-Show.
The major obstacle to the development of targeted advertising is not
capital or time, but is the sheer resistance of web advertisers to view the
internet as something truly different from television. Many of the
advertisers I speak with see nothing wrong spending $20,000 or more buying
millions and millions of impressions just to reach a few thousand
"qualified" customers. But at the same time, they are reluctant to pay as
little as $4,000 to reach these same few thousand customers in a truly
meaningful and interactive fashion.
I think there is plenty of room for targeted advertising companies, and
there will be an avalanche of demand once advertisers learn the value of
going beyond banner ads. Play4Prizes, for one, will be ready.
Arie Grossman
Play4Prizes
http://www.play4prizes.com/m/
Why pay for banners? Get targeted, interactive visits for less!
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