Re: ONLINE-ADS>> what's in a name?

ROBFRANKEL_at_aol.com
Tue, 16 Sep 1997 12:40:05 -0400 (EDT)

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In a message dated 9/16/97 6:19:10 AM, wirvine_at_wolfgroup.com wrote:

>Let's face it, the most talented art/creative directors are not involved in
>interactive projects... though they should be.

Ah, now here's the meat of the problem, which you find gets worse as the
agency gets bigger. Almost every agency I know deliberately segregates their
creative community from the marketing side -- a huge mistake -- which
accounts for all the out-of-touch designs, ads and junk that spill over the
airwaves and on to the internet.

You can't have good creative without good marketing strategy. This is why we
integarte all our resources together: If you can create and market online,
you should be able to do it everywhere else, too. Otherwise, your clients
are left with "media-dependent" work that functions poorly, if at all.

Rob Frankel

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• Next in thread: Tommy Oddo: "Re: ONLINE-ADS>> what's in a name?"

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