Re: ONLINE-ADS>> what's in a name?

Tommy Oddo (tommy_at_oddo.com)
Tue, 16 Sep 97 18:38:48 -0000

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Bill Irvine wrote:
>After starting here, I fought hard against creating a separate unit for
>interactive work. Besides the added cost of start-up (and added pressures
>of keeping a "profit center" profitable <g>), I think it diminishes the
>ability for integrated work.

>Let's face it, the most talented art/creative directors are not involved in
>interactive projects... though they should be.
>deletion>

Ouch!!!

Of course, as a seasoned art/creative director, I'll modestly <g> insist
that I'm the exception to Bill's rule. I am, after all, very much
involved with interactive projects and I've pleased enough clients (and
won enough creative awards) to be among "the most talented" by almost any
standard.

IMO, no matter how large or small the organization, creative people
(perhaps as Bill is suggesting) should "create" *and* "code" (at least to
some extent) and they shouldn't have to be encouraged to do so. That, to
me, is *real* integration (and talent) and this should, ideally, be
reflected in the company name. This kind of integration may be difficult
for your creative people (or, for that matter, your technical people) to
accept. That's why a paradigm shift (or new group?) may be necessary.
Otherwise, what's in a name?

BTW: Bill, please don't tell your creative people where I live. :-)

Tommy

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