ONLINE-ADS>> IAB Standards Document for Web Metrics

rhoy_at_tenagra.com
Wed, 17 Sep 1997 16:50:38 -0500 (CDT)

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Hey all,

The Internet Advertising Bureau (IAB) released its standards document for
measuring ad deliveries this week.

See:

METRICS AND METHODOLOGY
http://www.iab.net/advertise/metricsource.html

I also noticed a handful of people who are on the Task Force that developed
this document are also on the online ads list. I'm sure they would be
interested in our feedback, so I want to start a thread on this.

I just glanced at it briefly, but plan to read it in more detail later.
Judging from what I saw, it seemed to be a good start. What do you think
of it? Is there anything they overlooked? What now?

richard
moderator

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• Next in thread: Glenn Fleishman: "Re: ONLINE-ADS>> IAB Standards Document for Web Metrics"

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