NONE: Re: ONLINE-ADS>> VRML Banner Advertising
Re: ONLINE-ADS>> VRML Banner Advertising
Carolin Benjamin (cbenjamin_at_dujour.com)
Wed, 17 Sep 1997 17:59:35 -0700
Hi On-Line Ad guys & gals and Michael from Cybernautics.....
In response to the questions raised by Michael Sheehan,
Cybernautics, Inc in the recent
ONLINE-ADS>> September 17, 1997, Issue #164, Volume 2
issue related to VRML banners, where he points to a Pepsi
banner [ http://vrml.sgi.com/features/banner/banner.html ]
and asks "Do you think that VRML advertising will catch on?
How could you see it being used? What drawbacks do you see?"
As owner of duJour.com [ http://dujour.com ], a website that
sees loads of consumer type visitors, we would vote negative
on a banner utilizing this technology, as we have for other
technologies requiring plug-ins and extensive system resources.
> QUOTED FROM EARLIER POST
>To view the VRML banner, you need to have a VRML
>browser or plug-in like
>CosmoPlayer 1.0; as well as Netscape 3.0 or
>Explorer 3.0 and 32 MB of RAM
>(recommended). You can download the CosmoPlayer
>plug-in/browser at a
>variety of places (http://vrml.sgi.com/intro.html).
>In a later note he referenced - "I believe
>that 16 will work okay. Even to run Windows 95,
>one needs _at a minimum_16MB." ....
>" I would think that a majority can view
>VRML content. This is similar to how Shockwave was
>(and is).
System requirements such as this would mean only the most
sophisticated of Internet visitors will be able to view
the ads. Consumers, in general, are simply not going to
spend time to figure out how to download plug-ins,
get things running correct on their system and then
view an ad. With AOL users continuing to be a large
market share of consumers, many of these people
are still trying to surf with 8meg of RAM!
Even consumers with newer systems, and over 16meg of
RAM, are too often simply struggling with the complexities,
and time, of computing and the Internet in general.
WebTVers are arriving in bigger numbers all the time.
The entire notion of plug-ins is a lost world to them.
But its not just the "newbie" factor that limits a
technology such as this, in my opinion. I think many of
us who have been on the web "since the early days" are a bit
put off with taking time to load up a new plug-in every
time we turn about, especially just for the sake of
viewing an ad. For most of us, we simply don't have the time.
A recent article run by Internet Advertising Report -
http://www.internetnews.com/IAR/1997/09/0902-lag.html
seems to confirm the limitation of these more advanced plug-in
type applications and their translation into
practical everyday application.
Ciao ;-)
Carolin
......duJour.com - http://www.duJour.com.......
Carolin Benjamin - mailto:cbenjamin_at_duJour.com
P - 206-232-5186 - F 206-236-1539
"the banner and beyond" interactive content & marketing
.......duJour makes web business fun ..........
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.
-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com
