NONE: ONLINE-ADS>> Digital Help / September 18, 1997 / issue 6
ONLINE-ADS>> Digital Help / September 18, 1997 / issue 6
rhoy_at_o-a.com
Thu, 18 Sep 1997 07:40:34 -0500 (CDT)
Digital Help / September 18, 1997 / issue 6
============================================
Digital Help is a weekly supplement to subscribers of The
Online Advertising Discussion list. Its purpose is to
provide a way to match list members who can help with
those seeking such things as:
-examples of online promotion to be used in a book or presentation
-statistics related to online promotion
-reviews of sites for the purpose of validating a promotional model
-opinions of their products related to online promotion
-participants for surveys related to online promotion
-job applicants for positions in online promotion
Please send your responses DIRECTLY to the PERSON MAKING THE
REQUEST, NOT to the list posting address.
subscribe/unsubscribe instructions are at the end of this message
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This week's Online Advertising Discussion List sponsor:
Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.
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In this issue:
==============
BOOK/PRESENTATION HELP
----------------------
1. building & construction
JOBS
----
2. Senior Account Manager
3. Interactive Jobs in Boston
4. Sales Jobs - Twincities Sidewalk
5. Positions at CNET's Snap! Online
6. College Press Network - representatives and brokers
LOOKING FOR...
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7. Order Software
8. Classified Ads Research
9. Columnist - min's New Media Report
10. Upscale auction ad placement
SITE CRITIQUE
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11. home pages for favorite nonprofit.
12. One million pageviews & still clueless!
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BOOK/PRESENTATIONS HELP
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Date: Mon, 15 Sep 1997 08:03:16 +0200
From: "Frank Boermeester" <res_at_kingsley.co.za>
Subject: building & construction
hi all,
I'm putting together a brief report on web advertising/marketing
opportunities for the building industry in South Africa. This
involves a list of the major information resources (tenders, govt
departments, universities, etc.), details on appropriate publishers,
and case examples. I'm wanting to provide some details on the
international building market on the net, particularly interesting
resources and good case examples, both as general info and also to
make comparisons with the local market. If anybody has experience in
this market I would greatly appreciate any suggestions/pointers to
relevant sites. I'd be happy to put together a summary of the info
gathered and make it available to anyone on the list who wants it.
The SA market being rather small, I've only found
one publisher who appears to deliver enough services to attract (or
have the potential to attract) the building industry. see them at:
http://bi.co.za/buildnet
Many thanks,
Frank Boermeester
frankb_at_webcom.com
New Media Intelligence
South Africa
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JOB OPENINGS
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Date: Wed, 27 Aug 1997 09:54:48 -0700
From: sean Lord <seanlord_at_earthlink.net>
Subject: Senior Account Manager
Company: Interactive Development
Type of Co: Recruitment Company
Job Title: Senior Account Manager
Location: Los Angeles, CA
Description: Our client in this search is one of the top five generators
of ad revenue on the web (AdSpend 4/97). As the senior representative
for the company to large advertisers and agencies, you will have a
record of increasing share of budget, the ability to break large new
accounts and experience in utilizing qualitative and quantitative
research and promotions. You will be comfortable in the role of expert
resource for agencies and reps in your area. Your colleagues within this
team are senior and experienced in ad sales, so it is likely that you
will have 5 years+ electronic or print media sales experience. Local
media experience, online knowledge, industry contacts are essential for
this position.
For more information about this position and others please contact:
Sean Lord
Director
Interactive Development
1223 Wilshire Blvd, #847
Santa Monica CA 90403
Tel: 310-260-8550
Fax: 310-260-8520
seanlord_at_interdev.com
http://www.interdev.com/
=============== POST 3
Date: Tue, 2 Sep 1997 17:23:00 -0400
From: "Gutmacher, Glenn" <glenn.gutmacher_at_cnc.com>
Subject: Many Interactive Jobs in Boston
Many New Interactive Media Jobs at Town Online
Community Newspaper Company, which publishes over 100 newspapers in
Eastern Massachusetts, is expanding its growing Interactive Media
Department, which publishes news, classifieds, job resources, and more at
Town Online (http://www.townonline.com). CNC's Interactive Media Group
is committed to comprehensive technology, services, content and synergies
with our other properties. All positions are based in CNC's Needham, MA
(Boston area) headquarters.
Interactive On-Site Producers
Interactive Production Manager
Interactive Sales Manager
Sales & Billing Assistant
Appointment Setters
Internet Product Coordinator
Graphic Designers
Interactive Sales Representatives
Web Marketing Interns
Go to http://www.townonline.com/working/cnc for job descriptions and
online application. Or send your resume/cover, indicating desired
position, to: Susan Barbera, HR-Interactive Recruitment, CNC, 254 Second
Avenue, Needham, MA 02194, fax: 617-433-6740, email: jobs_at_cnc.com
Glenn Gutmacher
Interactive Product Mgr., TownOnline.com/Working
http://www.townonline.com/working
Community Newspaper Company
254 Second Ave., Needham, MA 02194
tel: 617-433-8213; fax: 617-433-7888
email: ggutmach_at_cnc.com
=============== POST 4
Date: Wed, 03 Sep 1997 00:07:45 -0600
From: sarah <sarah_at_uswest.net>
Subject: Re: ONLINE-ADS>> Sales Jobs - Twincities Sidewalk
I am the District Sales Manager for Twincities.sidewalk. Microsofts'
Arts, Entertainment, Recreation and Fun site. I and am now accepting
applications for good sales people. Applicants should have at least two
successful years of outside sales, preferably in advertising. Internet
or yellow page sales would be perfect but not necessary. Interested
applicants can check out the sites at sidewalk.com. and contact me at
the number, address and e-mail below. Please be sure to include a
daytime phone number. I would also like feedback from other site
managers on how they are finding good sales people.
Sarah Dodge
Entertainment Publications
2605 Fernbrook Lane Suite E
Plymouth, MN 55447
612-559-1010
Fax 612-559-6542
sdodge_at_epicuc.com
sarah_at_mn.uswest.net
=============== POST 5
Date: Fri, 12 Sep 1997 08:54:13 -0700
From: Sean Lally <seanl_at_cnet.com>
Subject: Positions at CNET's Snap! Online
Snap! Online The new online service from CNET: The Computer Network seeks
online advertising sales professionals. We are hiring Account Executives
and Regional Managers in our San Francisco and New York offices. An acute
understanding of advertising and marketing principles is mandatory, as is a
sound understanding of interactive media. Applicant must be a
detail-oriented, self-motivated, and ambitious team player who is
consultative in approach. Please email resumes to seanl_at_cnet.com
For some of our current opportunities please point your browser at:
http://www.cnet.com/Jobs
Want more information about CNET?
http://www.cnet.com/Community/Welcome/About/profile.html
Sean Lally
Director, Corporate Recruiting
seanl_at_cnet.com
=============== POST 6
Date: Mon, 15 Sep 1997 21:12:09 -0400
From: "Fernandez, Julio" <JuFernandez_at_herald.com>
Subject: College Press Network - representatives and brokers
Fellow online-ads subscribers
We need you help. As our College Press Network ( http://www.cpnet.com )
site gets ready for the new school year, we need help finding
advertising representatives and brokers.
Mark J. Welch's Web Site Banner Advertising page has good information
http://www.markwelch.com/bannerad.htm
However, I would like to hear from the list. Who do you like, why?
We have a small site with a a lot of .edu visits. Is there a rep out
there who can help us?
Thanks - Julio
- - - - - - - - - - - - - - - - - - - - - -
Julio Fernandez, Producer
College Press Network
http://www.cpnet.com
julio_at_cpnet.com
>
--------------
LOOKING FOR...
--------------
Date: Sat, 23 Aug 1997 08:03:09 -0500 (CDT)
From: "B. Becker" <bbecker1_at_ix.netcom.com>
Subject: Order Software
We have been using a proprietary order entry software package that we wrote
to enter orders that come in from our print and Internet advertising. We
would like to upgrade to a better package, perhaps a standard "commercial
package".
Is anyone aware of a package that could handle simple order entry of name
and address, item number and ad key code? The package would then have to
select labels by date/batch for our warehouse to fulfill orders and generate
reports to show ad responses and inventory.
Fairly simple. The key is to enter the orders quickly on one screen.
Thank you!
=============== POST 8
Date: Wed, 03 Sep 1997 16:59:33 -0400
From: DeBlois.Lucie_at_ic.gc.ca (De Blois, Lucie:SIB)
Subject: Classified Ads Research
Hi, I'm new to this list. I'm hoping someone can help me find
information/research on selling classified ad space as a revenue generation
tool -- in addition to selling banner ads. Does anyone know of web sites
with this type of info or has personal experience that could be useful.
Thanks
Lucie De Blois
Manager - Internet Marketing Unit
Strategis Promotion and Market Development
Industry Canada
=============== POST 9
Date: Tue, 16 Sep 1997 19:13:51 -0500
From: rrunett_at_phillips.com (Rob Runett)
Subject: looking for a columnist - min's New Media Report
Hi all -
I'm looking for a monthly columnist to contribute a 700-800 word
article to my trade newsletter, min's New Media Report. The
publication is read by upper-level execs (VPs, CEOs, etc.) in the
online publishing industry, particularly from magazine, newspaper
and broadcast companies. The publication has a very how-to, tips
and strategies bent.
I'm looking for someone from the advertiser or agency side who
can offer ideas about ways publishers can interest advertisers in
their online properties. Though many of my readers are from large,
established companies such as Time Inc., MSNBC, etc., and have
major advertisers on their sites, they still feel that Madison Ave.
"doesn't get it" (to quote one exec.). I think this applies to all
levels of online publishers.
What are advertisers looking to accomplish from their online
media buys? Which pricing methods should publishers offer? What's
the best way to pitch a site to advertisers and agencies? And once
you've interested them, how do you keep them coming back?
These are the issues I'm looking to be covered in the column,
which needs to be written with plenty of strategic advice.
Anyone out there interested? Please respond to
rrunett_at_phillips.com so we can talk about the column.
Thanks,
Rob Runett
Assistant Editor,
min's New Media Report
=============== POST 10
Date: Wed, 03 Sep 1997 08:17:01 -0500
From: Maggie Mortensen <exarch_at_accesscom.net>
Subject: Upscale auction ad placement
I've been reading o-a for months as a tutorial for eventual ads on my
little-bitty New Orleans music site, but now I need some help for an
unrelated client job ... hope this request is appropriate here.
My client is a very upscale arts and antiques purveyor in New Orleans
who wishes to conduct a "best-offer sale" on their site when it launches
this fall. They'll offer 30 items per month in the range of
$50-$10,000, with online bidding and sales awarded at the end of each
month. (They're very reputable here in town, been in business for
generations.) They want to do banners ads on sites with a complementary
audience.
Not being very familiar with ad placement, I checked the obvious
preferable sites -- Virtual Vineyards, Re/Max Real Estate, etc. -- only
to discover they don't accept ads.
If any of you have appropriate sites for placement of their banners, I'd
love to hear from you. I've prepared them to pay about $30cpm, and am
amenable to equitably dividing up any placement fees.
...Maggie
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Maggie Mortensen
ikoiko.com | Every swingin' lick in town
http://www.ikoiko.com
--------------
SITE CRITIQUE
--------------
Date: Fri, 12 Sep 1997 10:54:49 -0500
From: Robert Grosshandler <rob_at_eyegive.com>
Subject: home pages for favorite nonprofit.
Hi - a reasonably long time lurker delurks, and hopefully for a good
reason.
There have been many posts here about targeting, types of ads, and consumer
willingness to accept advertising.
>From our perspective, those ideas that eventually make the Internet a
commercial success will be those that take advantage of its unique
characteristics.
I'd like to offer up an example of an approach that blends interactivity,
consumer participation, full-page impact, accountability, efficiency, and
perhaps best of all, social responsibility. Besides, it'll be a nice
change from discussions about spam and responsible e-mailing.
We're creating personalized home pages for folks who wish to use the Web to
do good for their favorite nonprofit. These pages consists primarily of
advertising (full-page, interactive, attractive ads) that are targeted to
each member's expressed preferences and demographics. Over half of our
revenue goes to our members' favorite nonprofits (not a list of our choo
sing, but EACH member's own favorite).
We're blending aspects of direct mail ( a high degree of control over the
type of recipient ) with extreme efficiency - what we call Guaranteed
Impressions. Advertisers don't pay unless our members actually see their
ads, as confirmed by the member.
We tested the concept early this year, put up the current site August 1,
and started accepting members and paying sponsor September 1. Since one of
the greatest attributes ot this medium is the ease of feedback, we're
looking for that feedback. Part of our mission states that we help our
members help others. Now, we'd like your help in that. Visit us at
http://www.eyegive.com, and send on your comments.
Rob
eyegive
millions from millions for their favority worthy cause
Do Good ... Go Surf
http://www.eyegive.com
=============== POST 12
Date: Tue, 16 Sep 1997 00:42:29 -0700
From: Mike Pooler <pooler_at_pcgame.com>
Subject: One million pageviews & still clueless!
I have some difficult questions:
Has this group come to any kind of general consensus on the best way to go
if you're an independent site with about 1 million
pageviews per month, and limited success in marketing ad space yourself?
I'm aware of Doubleclick (who I'm now applying to), of Web Rep (who I'm
talking to), and FlyCast, (who I'm still learning about). What *other*
options are there. Are there other agencies that will represent me, if I am
able to provide my own technology for serving and tracking the ads?
Can anyone suggest a source of financing for bringing our sites to the next
level? I'm interested in a business partner, an investor, or a venture
capitalist, but am rather intimidated by the whole world of business and
finance. Where can I begin to look, and how can someone like me who is not
experienced in business create a compelling business plan? Is it possible
for me to meet someone who can take charge of the business end, including
creating the plan and helping to secure financing?
While I'm looking for ideas and referrals, I do realize that some readers
of this list may be interested in getting directly involved. Without
turning this into a solicitation, I'd like to refer interested parties to
our media kit: http://www.fungame.com/media/
Also, let me characterize my situation this way: I'm an inventor, designer,
and ex-programmer. I don't know how to make business connections, or how to
frame an idea, even one that's working, in terms that can attract money.
There's a wide gulf that needs to be leaped. "Yahoo" got its first
financing from someone who saw that its inventors had the right stuff, even
if they were not able to make a presentation or business plan, and those
steps were skipped. I don't expect to get that lucky, but I'm going to have
to find some way to bridge the same gap. Any suggestions?
Thanks,
Mike Pooler
editor_at_pcgame.com
http://www.fungame.com
----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:
Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.
----------------------------------------------------------------------
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