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NONE: Re: ONLINE-ADS>> VRML Banner Advertising
Re: ONLINE-ADS>> VRML Banner Advertising
Stefanie Nelson (snelson_at_dsw.com)
Thu, 18 Sep 1997 10:34:30 -0600
donna wrote:
>>Not everyone has 32 MB of RAM, OR a computer than can run VRML plugins. Not
>>everyone who can run VRML will want to. How many potential customers fall
>>into those categories?
Michael replied:,
>Thanks for your response...just to clarify, 32 MB is
>recommended. I believe that 16 will work okay. Even to run
>Windows 95, one needs _at a minimum_ 16MB. CosmoPlayer 1.0 works
>only on PCs right now but I believe that the newer plugin, to be
>release shortly, will work on Macs as well. Given that most of
>the world (gulp) that is on-line use PCs, I would think that a
>majority can view VRML content. This is similar to how Shockwave
>was (and is).
We produced and ran a VRML ad last year for a client's campaign, but
it was no where near 8k. Even though the banner had a higher file
size, it still achieved a significantly higher click-through than
the static versions. However, we felt that we were excluding a large
portion of the audience, and decided to wait until the industry
caught up to try it again. I have to agree with Donna on this one,
and feel that it's still too early. While the use of the necessary
features/plug-ins, etc. is increasing, there is still a significant
audience out there that won't be able to view the ads. Unless you
are targeting this specific audience, I just don't feel that it's
going to be an efficient way to deliver the message.
Just my humble opinion.
Stefanie L. Nelson
Media Supervisor
Euro RSCG Dahlin Smith White
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