NONE: Re: ONLINE-ADS>> VRML Banner Advertising
Re: ONLINE-ADS>> VRML Banner Advertising
Kathy E. Gill (kathy.gill_at_boeing.com)
Thu, 18 Sep 1997 10:37:53 -0700
Michael Sheehan:
> Thanks for your response...just to clarify, 32 MB is recommended. I believe
> that 16 will work okay. Even to run Windows 95, one needs _at a minimum_
> 16MB. CosmoPlayer 1.0 works only on PCs right now but I believe that the
> newer plugin, to be release shortly, will work on Macs as well. Given that
> most of the world (gulp) that is on-line use PCs, I would think that a
> majority can view VRML content. This is similar to how Shockwave was (and is).
(1) Most computers in use are not Pentiums with excess RAM. The average
user (based on my experience on the retail sales floor) buys their
computer "as is" and doesn't add RAM without a pretty hard sell (OK,
this was before RAM prices dropped so -- but really, the average person
wants to walk out with their computer, in its box, ready to go, *when
they buy it* -- they don't want to send it back to service in advance).
I know MANY people still using Win3.1 -- isn't MS running "buy Win95"
radio ads in markets besides Seattle?
(2) With software bloat, I can see 32 MB being barely sufficient just
for Win95 and NN4.0 or MSIE4.0 -- before plug-ins.
(3) If your target audience is obviously high-end users, it's a gamble,
but the odds are better than if your audience is an average user.
(4) Numbers that I read put Macs online at about 25% online users --
higher than market penetration. May be like the fact that Mac users own
more software titles/machine than PC users -- either it has something t
do with being a personal machine (as opposed to corporate) or it's more
fun -- I've never seen research that explains why this is so.
(5) Finally, the beauty of this medium is that it allows us to
communicate regardless of platform. So my bias is for gizmos that
violate this tenet to be secondary communications vehicles, not primary.
Kathy
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