RE: ONLINE-ADS>> Sales commission vs. ad revenue

Kathy E. Gill (kathy.gill_at_boeing.com)
Fri, 19 Sep 1997 15:20:53 -0700

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Kristine Loosley <kris_at_concentric.net> wrote:
-=-=-=-=-=
We've talked a bit about how the "pay per click" and "pay per sale"
models work -- and don't work on the web.

My company is interested in exploring the "pay per sale" model. In
other words, a web site places ads, copy, emails its subscribers --
whatever -- to acquire customers for my services and I track signups and
pay out a commission on each sale.
-=-=-=-=-=

Well, this is basic commission sales, and as such, it should make a good
model. However, here will have to be an incredible amount of either
trust or record-keeping/sharing, though, for the web site host is truly
at the mercy of the site that is tracking the sale. And what happens to
the gal who visits you today, direct from my site -- thinks about the
purchase and/or comparison shops -- and comes back to you directly
tomorrow because she bookmarked your page? If I'm the website that
originally referred her, I may feel (with reason) that I deserve the
commission-- afterall, this is how analog-commission sales work.

How does this differ (philosophically) from the Amazon.Com associates
program?

Kathy

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