Re: ONLINE-ADS>> IAB Standards Document for Web Metrics

Steve Young (Steve_at_AdNetUSA.com)
Thu, 18 Sep 1997 10:21:51 -0700

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At 05:07 PM 9/17/97 -0700, you wrote:
>rhoy_at_tenagra.com writes
>>The Internet Advertising Bureau (IAB) released its standards document for
>>measuring ad deliveries this week.
>> METRICS AND METHODOLOGY
>> http://www.iab.net/advertise/metricsource.html
>
>
>A great document. No contact information on how to provide feedback to the
>committee, however! So here's some minor criticism:

Not to be overly picky, but....

Metric
"Clicks divided by ad requests."

Should actually be...

Metric
"Clicks divided by ad requests times 100."

Otherwise this would not be a percentage. Unless IAB is specifically
stating that we should report that a banner that receives 100 impresions
and 1 click have a click rate of .01 when in fact the click rate would be
1. In all reporting that I have sent out I would have reported the click
rate to be 1.

Thanks,

Steve Young
AdNet Strategies

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• Next message: Sharon Tucci: "re: ONLINE-ADS>> Sales Commission vs. ad revenue"
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• Maybe in reply to: rhoy_at_tenagra.com: "ONLINE-ADS>> IAB Standards Document for Web Metrics"

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