ONLINE-ADS>> Ad Bytes / September 22, 1997 / issue 32

rhoy_at_o-a.com
Mon, 22 Sep 1997 10:27:50 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Miles Rose: "ONLINE-ADS>> What are doing with all this information?"
• Archive Home Page
• Search
• Previous message: Sharon Tucci: "re: ONLINE-ADS>> Sales Commission vs. ad revenue"

Ad Bytes / September 22, 1997 / issue 32
========================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Subscribe and unsubscribe instructions are at the bottom of this message.

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

-------

Have the ClickZ Home Page is shipped directly to your E-Mailbox
every single day in HTML format.
To join, send email to: join-clickztoday_at_sparklist.com

----------------------------------------------------------------------

In this issue:
==============

IN THE NEWS
Web site traffic: Who's counting? -- News.com
The Battle To Be Web Ratings King -- Web Week
Softbank introduces ad network with 27 sites -- Ad Age
Net Connects 26 Million Computers, According... -- NYT
Where the Ad Dollars Are: Local, Local, Local -- IAR
Jumbo.com Site of Dunkin' Donuts... -- IAR
WebTV to Combine Broadcast, Online Ads -- IAR

NEW PRODUCTS, SERVICES, & REPORTS
IAB - Metrics and Methodology
ClickZ via Email

IN THE NEWS
-----------

Web site traffic: Who's counting?
News.com
http://www.news.com/News/Item/0,4,14393,00.html

Here is an overview of the industry reaction to the Internet Advertising Bureau's new ad measurement guidelines.

==============

The Battle To Be Web Ratings King
Web Week
http://www.webweek.com/current/markcomm/19970915-battle.html

Nielsen Media Research is finally getting into the business of measuring online audiences. Using essentially the same methodology that made them king of the TV ratings system, they are going to tackle Media Metrix.

==============

Softbank introduces ad network with 27 sites
Ad Age
http://www.adage.com/interactive/articles/19970915/article7.html

Softbank now has an ad network. Too little, too late is the sentiment of Kevin O'Connor, president of DoubleClick - currently Softbank's most formidable competitor. Hmmm...a perceptive obeservation? Or an attempt to downplay a real threat to DoubleClick's marketshare?

==============

Net Connects 26 Million Computers, According to Survey
NYT
http://www.nytimes.com/library/cyber/week/091597survey.html

Not too long ago I sat in a conference room and listened as members of a major oil company's "Web site committee" told me that some senior management were convinced this Internet stuff was a fad. I wish I had this survey - which indicates this "fad" is still doubling in size every year.

==============

Where the Ad Dollars Are: Local, Local, Local
IAR
http://www.internetnews.com/IAR/1997/09/1901-where.html

If you want to get rich selling online ads, the new thinking is to "get local."

==============

Jumbo.com Site of Dunkin' Donuts Promotion As "Fred" Retires
IAR
http://www.internetnews.com/IAR/1997/09/1904-jumbo.html

Along the same lines as I-traffic's 101 Dalmations" campaign last year, Cone Interactive plans to "Dunkanize" Jumbo.com.

==============

WebTV to Combine Broadcast, Online Ads
IAR
http://www.internetnews.com/IAR/1997/09/1701-wbtv.html

It seems WebTV has learned from the "lameness" of its first generation system. The new system has the coolest thing I've seen in a long time - TV Crossover Links advertisements.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

IAB - Metrics and Methodology
http://www.iab.net/advertise/metricsource.html
IAB's standards for web-based advertising.

ClickZ via Email
http://www.clicKz.com/
Get ClickZ as HTML email. Send email to: join-clickztoday_at_sparklist.com

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

-------

Have the ClickZ Home Page is shipped directly to your E-Mailbox
every single day in HTML format.
To join, send email to: join-clickztoday_at_sparklist.com

----------------------------------------------------------------------

SUBSCRIBE INSTRUCTIONS
======================

Fill out the form at: http://www.o-a.com/

UNSUBSCRIBE INSTRUCTIONS
========================

You may leave the Online Advertising Discussion List at
any time by sending an email message with the word UNSUBSCRIBE
(just the word) in the body or content of your message to:

online-ads-digest-request_at_o-a.com

if you get the digest version, and

online-ads-request_at_o-a.com

if you get the non-digest version.

Online Advertising Discussion List
http://www.o-a.com/

• Next message: Miles Rose: "ONLINE-ADS>> What are doing with all this information?"
• Archive Home Page
• Search
• Previous message: Sharon Tucci: "re: ONLINE-ADS>> Sales Commission vs. ad revenue"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.