ONLINE-ADS>> Dunkin' Dounts Web advertising

Brian Halligan (brianh_at_pulleyn.com)
Mon, 22 Sep 1997 14:58:22 -0400

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Hello everyone,

What is the consenus on the new campaign? As a young Copywriter Intern without
much Web advertising experience, I thought that giving Jumbo! a Dunkin'
Dounts identity was
a great idea on the part of DD's ad agency. The ad is tied in with their
print campagin (i.e.
the "free donut" and related coupons for a dozen donuts, or breakfast
sandwich,) and
there is some fun interactivity involved with the vote for "Fred's" new
career choice.

Of course, how brilliant this advertising is depends on the response, as well as
the undisclosed advertising costs. Is there something I'm missing here in
my relative
ignorance of the inner workings of Web advertising, or is this type of
advertising going to
be a successful method for large clients in the future?

Trying to understand what works,
Brian

---------------------------------------------------
Brian Halligan
Copywriter Intern
Buck & Pulleyn
brianh_at_pulleyn.com
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