ONLINE-ADS>> E-commerce Fuels Advertising Growth

Holloway, Andrew (aholloway_at_cliqnow.com)
Wed, 24 Sep 1997 15:14:31 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Carl Crisostomo: "RE: ONLINE-ADS>> VRML Banner Advertising"
• Archive Home Page
• Search
• Previous message: rhoy_at_tenagra.com: "ONLINE-ADS>> Web TV, version 2 will be a killer delivery platform"

A possible scenario? As e-commerce solutions are quickly becoming
cheaper, it seems reasonable to assume that companies of all sizes
will bring their business online in the coming years. Yes, there are
e-commerce naysayers who believe that e-commerce will remain
relatively small, but overall there is extremely strong positive
growth with online sales. Forrester Research predicts that $6.6
billion will be spent via e-commerce in the year 2000. With the
start-up costs of e-commerce becoming relatively low, many of the
barriers to bringing a business online will be eliminated. Except for
one. The cost of creating an online presence. What do people think?
Could the existence of cheap online e-commerce solutions lead to
unexpected increases in online ad spending? Or did I take too many
optimism pills this morning?

~~~~~~~~~~~~~~~~
Andrew Holloway
Research Director
CLIQNOW! Sales Group
tel-212.301.8903
fax-212.301.8901
aholloway_at_cliqnow.com
http//:www.cliqnow.com

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

-------

Have the ClickZ Home Page is shipped directly to
your E-Mailbox every single day in HTML format.
Send email to: join-clickztoday_at_sparklist.com

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Carl Crisostomo: "RE: ONLINE-ADS>> VRML Banner Advertising"
• Archive Home Page
• Search
• Previous message: rhoy_at_tenagra.com: "ONLINE-ADS>> Web TV, version 2 will be a killer delivery platform"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.