Re: ONLINE-ADS>> checking if banners are really running on

Josh McCormack (jmccormack_at_scholastic.com)
Thu, 25 Sep 1997 12:36:07 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Oliver Willis: "ONLINE-ADS>> Web beats TV for brand awareness?"
• Archive Home Page
• Search
• Previous message: Mark Montgomery: "ONLINE-ADS>> The cost of content"

multiple sites
Sender: owner-online-ads_at_o-a.com
Precedence: bulk

> Does anyone know if there is a program (or a robot) that checks the
> integrity of banner ads and links. To be more specific, let's say
> your
> company has placed an ad on 50 web sites. How do you know that each
> one is
> displaying your ad (as per the contract) and the server is in working
> order? Is there a program (like a spider or something) that would
> surf all
> the URL's that you have an ad on and check the
> integrity.......daily.......weekly.......??????
>
> GLENN WEISSMAN <Glennw_at_compuserve.com>

I run content quality assurance for a major children's publisher's web
sites, as well as consulting on architecture, interface and integrity
for outside clients and run a small site. I use tools like Linkbot to
test thousands of pages a day, all of which happens quickly and
effiiciently with the right configuration. I also supervise a bunch of
people who hand check, with different platforms and browsers, the
functionality and appearance of sites, which, irregardless of technology
is always a necessity.

You could test all this stuff yourself, but knowing the constraints we
all have on work loads, and of course having a bias towards dedicated
testing, I'd recommend finding someone to test your banners regularly,
under a variety of circumstances and configurations. If you have any
questions, feel free to email me.

Josh McCormack
jmccormack_at_scholastic.com

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

Have the ClickZ Home Page shipped directly to
your E-Mailbox every single day in HTML format.
Send email to: join-clickztoday_at_sparklist.com

-------

Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Oliver Willis: "ONLINE-ADS>> Web beats TV for brand awareness?"
• Archive Home Page
• Search
• Previous message: Mark Montgomery: "ONLINE-ADS>> The cost of content"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.