NONE: re: ONLINE-ADS>> Dunkin' Dounts Web advertising
re: ONLINE-ADS>> Dunkin' Dounts Web advertising
Will Margiloff (will_at_jumbo.com)
Fri, 26 Sep 1997 09:18:15 -0400
Richard Hoy <rhoy_at_tenagra.com> wrote:
>If you can share with us some details, what constituted a response? And
>what elements do you think made the campaign successful?
>
>Though Jumbo is a fine site, to be honest I wouldn't have thought it was
>the best place for such a promotion.
Richard,
The response I was referring to was an actual VOTE for Fred's post "Time to
make the Donuts" employment. (RESULTS ARE POSTED TODAY at
http://www.jumbo.com ) The actual "Dunkinized" HP was seen by over 250,000
victors to our site. Over 50,000 (25% of the visitors) vistors voted! The
elements that made this campaign successful are simple; it reached a large
audience and it was both interactive and fun.
The fit with the Jumbo! web site was simple. We have a very good
relationship with many advertising agencies including Cone Interactive who
handles Dunkin Donuts. Cone asks us to come up with something unique
knowing that we could deliver a large number of eyeballs that love donuts
and coffee (who doesn't?) You have your advertising fit if you look at
Jumbo! as a site delivering mid to high levels of traffic (not just a
download site) and a site delivering coffee and donut lovers.
Finally, we pride ourselves on working with our advertisers to deliver cost
efficient and effective advertising solutions. We do not shut the door on
fair advertising options and are willing to be flexible in pricing to
accommodate our sponsors. This type of policy is why people think of us
when they have new and innovative promotions for web advertising. Maybe
there is some truth to your point that Jumbo! might not have been the best
place for this promotion but the overwhelming results speak for themselves
and I don't think http://www.DonutsRus.com was willing to work with them!
Will
===========================================
Will Margiloff, V.P., Advertising & Marketing
Jumbo Inc.
43 West 33rd, NY, NY 10001
tel: 212-244-2870 ext. 11, fax: 212-244-2877
email: will_at_jumbo.com, Site URL: http://www.jumbo.com
===========================================
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