re: ONLINE-ADS>> Dunkin' Dounts Web advertising

rhoy_at_tenagra.com
Fri, 26 Sep 1997 12:58:33 -0500 (CDT)

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Will Margiloff <will_at_jumbo.com> wrote:

>Finally, we pride ourselves on working with our advertisers to deliver cost
>efficient and effective advertising solutions. We do not shut the door on
>fair advertising options and are willing to be flexible in pricing to
>accommodate our sponsors. This type of policy is why people think of us
>when they have new and innovative promotions for web advertising.

I think this answers my question somewhat - basically, you are willing to
do it. I'm curious if you can discuss how Jumbo prices such a campaign
(without going into specifics of course). Is it essentially the same as a
banner campaign - per impression?

Also, what has been the list's experience with such campaigns? And what
other major sites are like Jumbo in that they will work with you to build
"beyond the banner" campaigns?

Here is a more revealing question if anyone is willing to answer it: How
much cash do you have to put on the table to do a custom campaign before
you are taken seriously by a site? I mean, for $10,000 I doubt a big site
would build anything custom. But if I put $100,000 down, my guess is they
would be more flexible.

richard
moderator

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• Maybe in reply to: Brian Halligan: "ONLINE-ADS>> Dunkin' Dounts Web advertising"

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