Re: ONLINE-ADS>> Web beats TV for brand awareness?

Mark Dolley (mark_at_zapworks.com)
Fri, 26 Sep 97 13:14:00 -0700

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Steven Heath,Steven_Heath_at_grey.net wrote on 9/25/97 17:59:

>I am not sure if it was this survey or another similar that I recalled
>reading about the time delay in testing "recall rate".
>
>With TV the delay in testing recall was 24 hours whereas for the banner ad
>it was only 1 hour.
>
>This would allow some doubt as to if this was an equal comparision or not.

They put the methodology on their website: looks like 24 hours to me.

http://www.mbinteractive.com/site/iab/ad_01.html

Regards,

Mark Dolley, zapworks! | vox:(+1) 415 551 1800
=
http://www.zapworks.com | fax:(+1) 415 431 3084

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• Next message: rhoy_at_o-a.com: "ONLINE-ADS>> Ad Bytes / September 27, 1997 / issue 33"
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• Maybe in reply to: Oliver Willis: "ONLINE-ADS>> Web beats TV for brand awareness?"

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