ONLINE-ADS>> Ad Bytes / September 27, 1997 / issue 33

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Sat, 27 Sep 1997 10:00:47 -0500 (CDT)

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Ad Bytes / September 27, 1997 / issue 33
========================================

Ad Bytes is a weekly supplement to subscribers of The
Online Advertising Discussion list. It profiles news items
relating to online advertising, PR and promotion. Its purpose
is to two-fold:

1.) to keep subscribers informed about current issues in
the field, and
2.) to help spark new topics of discussion.

Subscribe and unsubscribe instructions are at the bottom of this message.

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Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

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In this issue:
==============

IN THE NEWS
PowerAgent proposes a new model... -- Red Herring
PowerAgent Shuts doors -- News.com
Prodigy ad gets in users' faces -- News.com
German AOL may add ads to email -- News.com
MSNBC braves email ads -- News.com
Yahoo Tries On a New Bid for... -- Wired News
IAB study: Click-throughs not... -- Ad Age
Media buyers want more from... -- Ad Age
Ad Tracking Technology Sparks... -- Interactive Week
Sidewalk Sinkholes -- Forbes

NEW PRODUCTS, SERVICES, & REPORTS
IAB Online Advertising Effectiveness Study
NETbits

IN THE NEWS
-----------

PowerAgent proposes a new model for Internet advertising.
Red Herring
http://www.herring.com/mag/issue46/secrets.html

Here is an in-depth profile of PowerAgent business model, probably written about a month ago. I found this sentence particularly insightful:

"What will be the secret to PowerAgent's success? Even the company doesn't seem to know."

You'll understand what I mean after reading the next story.

==============

PowerAgent Shuts doors
News.com
http://www.news.com/News/Item/0,4,14649,00.html

PowerAgent closed its doors and laid off most of its staff after failing to raise $20 million from its investors. I guess it really didn't know the "secret to its success."

==============

Prodigy ad gets in users' faces
News.com
http://www.news.com/News/Item/0,4,14530,00.html

Prodigy's management thinks interstital ads are the future. Prodigy's subscribers think otherwise.

==============

German AOL may add ads to email
News.com
http://www.news.com/News/Item/0,4,14647,00.html

Ads on email messages sounds like a good idea to the execs at AOL - Germany.

==============

MSNBC braves email ads
News.com
http://www.news.com/News/Item/0,4,14498,00.html

MSNBC calls it latest promotion "targeted email." Lots of the recipients call it SPAM.

==============

Yahoo Tries On a New Bid for Ubiquity
Wired News
http://www.wired.com/news/news/business/story/7099.html

A study from Jupiter Communications pegs Yahoo! as the most recognized brand on the Internet. But that apparently isn't enough, as the directory has now worked a branding deal with Sega.

==============

IAB study: Click-throughs not as effective as banners
Ad Age
http://www.adage.com/interactive/articles/19970929/article1.html

The IAB released a study that supports banner ads as a branding tool

==============

Media buyers want more from Web site audits
Ad Age
http://www.adage.com/interactive/articles/19970922/article3.html

Media buyers seem a little schizo when it comes to what they want.

==============

Ad Tracking Technology Sparks New Privacy War
Interactive Week
http://www.zdnet.com/intweek/daily/970919f.html

Here are some details on the ad matching system from Imgis Inc. The ads target by cross referencing data encoded in a cookie file with that of a 140 million record consumer database.

==============

Sidewalk Sinkholes
Forbes
http://www.forbes.com/tool/html/97/sep/0922/side1.htm

Forbes thinks Microsoft's Sidewalk ventures aren't going to make it.

NEW PRODUCTS, SERVICES, & REPORTS
---------------------------------

IAB Online Advertising Effectiveness Study
http://www.mbinteractive.com/site/iab/study.html
largest and most comprehensive online advertising effectiveness study to date

NETbits
http://www.netbits.net/about-netbits.html
practical informational for those who spend time on the Internet

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

Money Minded debuts Oct. 1 on http://homearts.com, the #1 Lifestyle
Site for Women. It's straight talk on personal finance and investing.

-------

Have the ClickZ Home Page is shipped directly to your E-Mailbox
every single day in HTML format.
To join, send email to: join-clickztoday_at_sparklist.com

----------------------------------------------------------------------

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