ONLINE-ADS>> MODERATOR's NOTE: correction to last Ad Bytes

rhoy_at_tenagra.com
Tue, 30 Sep 1997 06:05:07 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: ASKMGMT_at_aol.com: "Re: ONLINE-ADS>> Web vs. TV brand awareness"
• Archive Home Page
• Search
• Previous message: Will Margiloff: "Re: ONLINE-ADS>> Dunkin Donuts/Jumbo! Promotion"

Hey all,

In the last Ad Bytes (September 27, 1997 / issue 33) I wrote:

"A study from Jupiter Communications
pegs Yahoo! as the most recognized brand
on the Internet."

That is incorrect. Jupiter didn't say that. According to 'Marketing
Computers,' Yahoo was pegged as the most recognized name on the Internet in
two surveys, but the sources of those surveys are not named.

The article, which is from the October issue of 'Marketing Computers,' said
this:

"A pair of national surveys have
pegged Yahoo! as the single most
recognized name associated with
the Internet."

Then it said:

"The latest figures from New York's
Jupiter Communications have Yahoo!
leading the web in ad revenues and
pulling away fast."

I got the two mixed up.

Here is the URL to the article. It is worth reading.

In Search of ...The Next Yahoo
Marketing Computers
http://www.marketingcomputers.com/october/yahoo.html

More information about Jupiter's 1998 Online Advertising Report can be found at:

http://www.jup.com/research/reports/98advert.shtml

Sorry for the confusion. And my apologies to the Jupiter folks.

richard
moderator

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Free Access to Archives of Larry Chase's Web Digest For Marketers
Through Oct. 31. For NAME enter "October" For PASSWORD enter "wdfm"
http://www.wdfm.com/archives.html

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: ASKMGMT_at_aol.com: "Re: ONLINE-ADS>> Web vs. TV brand awareness"
• Archive Home Page
• Search
• Previous message: Will Margiloff: "Re: ONLINE-ADS>> Dunkin Donuts/Jumbo! Promotion"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.