ONLINE-ADS>> Echomedia's Sesame-Ad technology

rhoy_at_tenagra.com
Tue, 30 Sep 1997 10:17:35 -0500 (CDT)

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Hey all,

I read in my issue of the Internet Advertising Report this morning that
EchoMedia had developed at new delivery technology that, quote:

"...allows advertisers to run interstitial, television-quality commercials
on the Web with all of the live-action, animation, drama and sound
associated with regular TV commercials."

The article goes on to say that the technology is:

"...in use by clients such as MapQuest, the Christian
Science Monitor and TravelFacts. Advertisers include
Honda, BMW, and Sandals Resorts."

I can find no demos of this technology on the EchoMedia site, or examples
at the sites mentioned above.

Has anyone see or used this technology? Or does anyone have more
information. The claims seem extraordinary on the face of it.

Article on IAR:

EchoMedia Offers Solution for TV-Quality Interstitial Commercials
http://www.internetnews.com/IAR/1997/09/2402-echo.html

Press Release on Echomedia's site:

http://www.echomedia.com/PressPage/sesame.htm

richard
moderator

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