ONLINE-ADS>> Follow-up on the moderator's note about Yahoo Branding

rhoy_at_tenagra.com
Tue, 30 Sep 1997 16:01:13 -0500 (CDT)

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Jerry Blanton: "ONLINE-ADS>> Online Couponing"
• Archive Home Page
• Search
• Previous message: rhoy_at_tenagra.com: "ONLINE-ADS>> Echomedia's Sesame-Ad technology"

Hey all,

The MC journalist who wrote the article I referenced about Yahoo! and its
brand wrote me privately with some follow-up information. He talks about
the specific studies that indicated Yahoo was the number one recognized
brand associated with the Internet.

I got his permission to share his message with you. (See below my sig.)

For those of you who didn't get the URL to the story in my previous post,
here it is again.

In Search of ...The Next Yahoo
MC
http://www.marketingcomputers.com/october/yahoo.html

richard
moderator

>Richard et al.,
>
>I'd like to offer a little more info about the Yahoo! stats I referred to
>in the October issue of MC. According to Yahoo!, the brand was the most
>recognized Net-name in two national surveys, a Yankelovitch poll from 1996
>and a Millward Brown survey from early this year. I didn't go into more
>detail because the surveys were relatively old, and I wanted to use them as
>a lead-in to Yahoo!'s current branding accomplishments reflected in ad
>revenues and overall reach.
>
>(BTW, for more current reach figures check out the Relevant Knowledge data
>that came out recently, which wasn't available when we went to press. It's
>also got Yahoo! at the head of the pack, but the other leaders are
>substantially shuffled around from the Media Metrix results. RK claims to have
>a nationally representative sample.)

>also:
>
>looking back into this I just found out a new study came out recently from
>IntelliQuest that puts Yahoo! on top of the brand pile among people who
>aren't online yet, if that's interesting....
>
>
>Lucas Graves
>Associate Editor
>MC
>http://www.marketingcomputers.com
>* MC News (updated Tue. and Thur.)
>* Current and past issues of MC

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsor:

Free Access to Archives of Larry Chase's Web Digest For Marketers
Through Oct. 31. For NAME enter "October" For PASSWORD enter "wdfm"
http://www.wdfm.com/archives.html

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Jerry Blanton: "ONLINE-ADS>> Online Couponing"
• Archive Home Page
• Search
• Previous message: rhoy_at_tenagra.com: "ONLINE-ADS>> Echomedia's Sesame-Ad technology"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.