Re: ONLINE-ADS>> Internet Search Behavior

Beth Lenahan (lenahan_at_infoseek.com)
Wed, 01 Apr 1998 10:28:36 -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Steven Heath: "Re: ONLINE-ADS>> Flat rate or CPM?"
• Previous message: Scott W. Spain: "ONLINE-ADS>> Banner Ad Testing?"

Walt Thiessen <<walter_at_connweb.com> wrote:

>Don't hold your breath, Miki. Today, I did a search using the following
>keywords on Alta Vista: +Connecticut +MCSE +headhunter
>
>Four of the top ten selections were sex sites. Another site was about "Hip
>Hop Snowboard Swimming." And another was about demons, levitation, and
>electrospasms.

Walt,

using a plain English phrase "MCSE headhunters in Connecticut"
yields lots of related matches in Infoseek. No boolean logic required.
That's why good search technology is still so compelling.

Beth Lenahan

Elizabeth Lenahan
Infoseek Corporation
317 Madison Avenue
New York, NY 10017
telephone: (212) 672-2533
fax: (212) 697-5359
email: lenahan_at_infoseek.com
http://www.infoseek.com

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

ICONOCAST and Wired Digital

"You have succeeded, for the first time ever, in getting me hooked on
a newsletter." -- Susan Kennedy, VP Mktg., TouchStone Software Corp.
E-mail majordomo_at_iconocast.com with "subscribe iconocast" in body

---

Brand Impact Studies from Wired Digital deliver mission-critical data
on the branding value of Web ads - for less than $5,000 per campaign.
More info? Contact Rick Boyce at rick_at_wired.com or call 415.276.8440

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Archive Home Page
• Search
• Next message: Steven Heath: "Re: ONLINE-ADS>> Flat rate or CPM?"
• Previous message: Scott W. Spain: "ONLINE-ADS>> Banner Ad Testing?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.