NONE: ONLINE-ADS>> Northern Lights to be Used for Advertising
ONLINE-ADS>> Northern Lights to be Used for Advertising
Jim Sterne (jsterne_at_targeting.com)
Wed, 1 Apr 1998 10:05:48 -0600 (CST)
<MODERATOR's NOTE>
A little holiday humor (maybe?), courtesy of Jim Sterne. -- richard
</MODERATOR's NOTE>
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YOUR NAME IN (NORTHERN) LIGHTS
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NEW MARKETING MEDIUM ANNOUNCED
Company Slogans in the Skies Before the Year 2000
SANTA BARBARA, CALIFORNIA 4/1/98 -- Scientists have announced
a new method of using the Northern Lights as a display for
advertising. This latest development on the marketing front
has large companies scrambling to be the first to sign up with
a new service being offered by Target Marketing of Santa Barbara
(www.targeting.com).
"It's essentially a breakthrough in ionospheric and magnetospheric
physics," says Jim Sterne of Target Marketing. "Years ago, original
studies had been focused on the use of low frequency signals to
communicate with space probes across vast distances, and now the
Internet gives us a large enough platform to control the Northern
Lights."
Computer models generated back in the early 1980's indicated that
a blanket of loosely woven copper wire spread over a huge area
could generate controlled pulses. The intent was communication
with spacecraft that had left the solar system
Low frequency communication has long been used to communicate
with submarines far out at sea. It was deemed impractical at the
time, however, to construct such a system due to the enormous
cost. Today the Internet backbone provides the platform and the
characteristics of modern routers and switches provide the controls.
The clock rates of modern computers and the use of interference
pattern techniques can generate signals in the 40 to 50 GHz range.
It was discovered that these signals interact with the Ionosphere
and can be tuned to cause alterations in Northern Light contours.
Target Marketing plans to display the first commercial messages
in Northern Lights one year from the date of this announcement.
This has started a bidding war among several corporations.
In individual press releases, Scott McNealy announced a new virtual
machine called JavIcicles, Microsoft announced Windows NL, and AT&T
and Sprint have petitioned the FCC for new frequency auctions. Bill
Gates was overheard wondering how many programmers it would take to
make the Northern Lights appear over the lower latitudes.
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Jim Sterne http://www.targeting.com
jsterne_at_targeting.com Target Marketing
Author: "World Wide Web Marketing" 805-965-3184
"Customer Service on the Internet" Consultant
and "What Makes People Click - Advertising on the Web"
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