Re: ONLINE-ADS>> Enough With Non-Standard Ad Serving

Richard Houston (richard_at_webmedia.com)
Wed, 01 Apr 1998 16:57:34 +0100

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Robin Udcoff <robin_at_inch.com> wrote:

>I would like to get some feedback from the list on this particular post I
>sent orginally to WWWAC-AD:
>
>i would rather have ads built into the client browser that are served
>centrally, and not up to the website to sell or maintain -- like juno or
>traditional broadcast networks (it's not up for the producers or staff of
>seinfeld to go out and solicit advertising; it's the network that carries
>the content that has the responsibility to sell ad space/time).

Take a look at http://www.neoplanet.com. Owned by Bigfoot,
and already partnering with some U.S. ISP's and Ziff Davis,
the Neoplanet "plug-out" for Internet Explorer frames up the
browser and enables channels (more like permanently visible
bookmarks) and *ads* to be served centrally. Powerful stuff.

-------------------------------------------------------------
Richard Houston
Webmedia Group, 21 Noel St, London, UK, W1V 3RD
Land: 0171 494 3177, Fax: 0171 434 1304, Mob: 0961 11 60 59

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