Re: ONLINE-ADS>> Internet Search Behavior

Miki Dzugan (mdzugan_at_mn.uswest.net)
Wed, 01 Apr 1998 17:48:37 -0600

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On 3/31/98 Matt Carkci wrote:

> Yes, I agree. I see this as an advertising problem for small Internet
> merchants -- the ones that can't afford the minimum buy. At one point
> we tried to create a mall for these small merchants where we would
> link to their site from the mall. All the members would pay a yearly
> due that would go to advertising the mall and indirectly their sites.
> The majority of the feedback was that they have been burned by malls
> before and they didn't want it to happen again.
>

The trouble with Web "malls" is that they typically do not represent a
large enough piece of the Internet for people to be confident that a
search on that site will produce the product they are looking for.

The best site for searching for a specific product that I have found is
Buyer's Index at http://www.buyersindex.com/. Notice that it is called
an index, not a mall. Listing is free, but the site listed must be
retailing one or more products. It looks as though they plan to make it
with sponsorships.

--
Miki Dzugan	mailto:mdzugan_at_mn.uswest.net
MarkNETing	(612)224-8709
http://www.marketing-internet.com/
?? Do a lot of searching for business information??
Visit http://www.marketing-internet.com/miks.htm


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