Re: ONLINE-ADS>> Banner Ad Testing?

Mike Scanlin (scanlin_at_photolabels.com)
Thu, 2 Apr 1998 07:26:14 -0800

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History has shown that on 4/1/98 10:39 AM, Scott W. Spain said:

>Admittedly, I'm quite new to the art of placing banner ads. I'm testing
>some right now, and would like to know how many I should run in order to
>get an accurate test. That is, how many until I have a click-through rate
>that I can count on in the future? Thanks.

Scott,

5000 impressions is considered a decent test by most people. You can have
some early results with as little as 2000 impressions but your CTR
probably won't stabalize until 5000 or so.

Mike Scanlin
scanlin_at_photolabels.com

---
Four Corners Effective Banners
http://www.whitepalm.com/fourcorners


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