Re: ONLINE-ADS>> No support

Phil Rooke (phil_at_buffalo-ent.com)
Thu, 02 Apr 1998 10:37:47 +0100

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John Flint <jflint_at_nc5.infi.net> wrote:
>My question is, has anyone been in a situation where you met with an
>advertising agency that handles the advertising for a particular company
>that you wanted to sell banner advertising to, and the advertising
>agency had no idea about the benefits of online advertising nor did the
>agency have any concept of online advertising?

Welcome to the UK! If I had a pound for every UK agency person I have
spoken to who didn't understand the online advertising, I wouldn't need to
sell advertising. UK agencies are definitly a long way behind the US.

To be fair, most agency personel do want to learn but they feel that they
have to use what they know. Why risk £10,000 on a new media campaign when
a 1 page advert in the Daily Telegraph gaurantees you 2 million eyeballs
for the same money?

We have recently carried out some research on agency attitudes to new
media. We discovered that most agency decisions (to try or not try?) are
client lead. If anyone would like a copy of the research please e-mail me.

Philip Rooke
Sales Director
Representing TAXI Interactive and Football365.

Telephone: +171 505 7700
Fax: +171 505 7705
E-mail: phil_at_buffalo-ent.com

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