ONLINE-ADS>> Price of E-mail newsletter ads

tillitt (scottlt_at_bogenpr.com)
Thu, 2 Apr 1998 14:16:35 -0500

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I haven't been keeping up with my digests (yes, I'm awful), so I'm not sure
if this has been brought up recently, but...

I'm considering advertising in e-mail newsletters. One in particular that
I'm interested in is published by a certain start-up Silicon Alley industry
magazine (hmmmm....). It's daily and gives news, jobs, events, etc. with
different foci on different days.

Cost: $240/day for a 4-line test message, inc. links. They want to sell 4
at a time for $800. Current circ: 4000 with projection of 6000 in 45 days.

The price seems awfully high to me. I'm going to look into some others. Any
comments/advice?

s c o t t

______________________________________________________________
scott tillitt
Renaissance Account Executive
Bogen PR | Communicate with confidence.
t: 212.425.0505 f: 212.425.5464 e: ScottLT_at_bogenpr.com

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