Re: ONLINE-ADS>> Price of E-mail newsletter ads

Joe Tartaglia (JoeT_at_Highcaliber.com)
Thu, 02 Apr 1998 18:21:22 -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Mike Scanlin: "Re: ONLINE-ADS>> Price of E-mail newsletter ads"
• Archive Home Page
• Search
• Previous message: Danny Sullivan: "Re: ONLINE-ADS>> Seeking participants for new link popularity service"
• Maybe in reply to: tillitt: "ONLINE-ADS>> Price of E-mail newsletter ads"
• Next in thread: Mike Scanlin: "Re: ONLINE-ADS>> Price of E-mail newsletter ads"

scott tillitt wrote:

>Cost: $240/day for a 4-line test message, inc. links. They
>want to sell 4 at a time for $800. Current circ: 4000 with
>projection of 6000 in 45 days.

>The price seems awfully high to me. I'm going to look into
>some others. Any comments/advice?

A $50 CPM for a targeted list is certainly not out of the question.
You have to ask yourself if the people on this list are what you
are looking for. If you are trying to sell public relations
services to new media companies in New York City (as your post
and sig imply) I would say its perfect for you and well worth
it.

Joe Tartaglia

~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-
Exponauts, Inc. <http://www.Exponauts.com>
Creators of Virtual Tradeshows and Events
171 Madison Avenue - 14th Floor
New York, NY 10016
212-684-5559 <mailto:JoeT_at_Exponauts.com>
~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-~-

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
ValueClick, ICONOCAST, and Wired Digital

Got unsold ad Inventory??? We've got advertisers!!!
ValueClick is your hands-off solution
http://www.valueclick.com/host

---

"You have succeeded, for the first time ever, in getting me hooked on
a newsletter." -- Susan Kennedy, VP Mktg., TouchStone Software Corp.
E-mail majordomo_at_iconocast.com with "subscribe iconocast" in body

---

Brand Impact Studies from Wired Digital deliver mission-critical data
on the branding value of Web ads - for less than $5,000 per campaign.
More info? Contact Rick Boyce at rick_at_wired.com or call 415.276.8440

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Mike Scanlin: "Re: ONLINE-ADS>> Price of E-mail newsletter ads"
• Archive Home Page
• Search
• Previous message: Danny Sullivan: "Re: ONLINE-ADS>> Seeking participants for new link popularity service"
• Maybe in reply to: tillitt: "ONLINE-ADS>> Price of E-mail newsletter ads"
• Next in thread: Mike Scanlin: "Re: ONLINE-ADS>> Price of E-mail newsletter ads"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.