Re: ONLINE-ADS>> Price of E-mail newsletter ads

Mike Scanlin (scanlin_at_photolabels.com)
Thu, 2 Apr 1998 19:37:40 -0800

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History has shown that on 4/2/98 12:55 PM, scott tillitt said:

>Cost: $240/day for a 4-line test message, inc. links. They
>want to sell 4 at a time for $800. Current circ: 4000 with
>projection of 6000 in 45 days.
>
>The price seems awfully high to me. I'm going to look into
>some others. Any comments/advice?

Assuming an average circulation of 5000, that's a price of 4 cents per
name (if you go for the 4-pack). That's not bad, especially if it's a
targeted, 100% opt-in list.

Here's a list of 45 targetted, opt-in newsletters that you can send your
message to for about 1 cent per name:

http://www.whitepalm.com/fourcorners/newsletterads.shtml

Remember, test first. And then go for a long-term contract (if your test
is profitable). You might even want to try a split-run (where you send
half the list one message and the other half a second message, so you can
see which message pulls better).

Mike Scanlin
scanlin_at_photolabels.com

---
Four Corners Effective Banners
http://www.whitepalm.com/fourcorners


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