Re: ONLINE-ADS>> Price of E-mail newsletter ads

Cari Manderscheid (mander_at_airmail.net)
Fri, 3 Apr 1998 08:22:59 -0600

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Scott wrote:

> Cost: $240/day for a 4-line test message, inc. links. They want to sell 4
> at a time for $800. Current circ: 4000 with projection of 6000 in 45 days.
>
> The price seems awfully high to me.

Hi Scott!

This price does seem exceptionally high, but the answer to your question
lies in whether or not they cater to your particular target audience. The
more closely aligned they are with your audience, the more their ad
is worth.

We publish a weekly newsletter called The Internet Marketing Report and
our ads sell for $7 per line! Most newsletters with a circulation under
10K charge between $7-$12 per line. Those with 100K or higher
charge significantly more!

Before you commit to consecutive weeks, you might just test an ad
with them first. You might also speak with other advertisers and get
some feedback from them on how well their ads pulled.

Good Luck!

Cari Manderscheid
Success Publications

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