Re: ONLINE-ADS>> Price of E-mail newsletter ads

Randy Cassingham (arcie_at_thisistrue.com)
Thu, 02 Apr 1998 22:20:13 -0700

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At 02:55 PM 4/2/98 -0600, tillitt said:

>Cost: $240/day for a 4-line test message, inc. links. They
>want to sell 4 at a time for $800. Current circ: 4000 with
>projection of 6000 in 45 days.
>
>The price seems awfully high to me. I'm going to look into
>some others. Any comments/advice?

And people think $20 CPMs for banner ads is bad? SHEESH!
What the heck are they thinking? And you are considering PAYING
$60/K?

While I think my ads are too low right now, despite having raised them
50% recently, you could get 156,000 impressions -- with SEVEN lines,
not four -- and have $50 left over for dinner Friday night, for what
you'd pay them for the four ad package.

But this isn't *just* an attempt to post a free ad to the Online Ads
list. This is a serious question: are my ad slots ridiculously
underpriced at $5/K?

(Before I come off as a COMPLETE idiot, I'll say this: I'll keep
raising my rates until demand starts dropping off, which I certainly
haven't started to see yet. Still, I'm not quite selling all of them
yet. So who's the idiot? Me, or the people not taking advantage of
this price?)

+- Randy Cassingham, Author, "This is True" * arcie_at_thisistrue.com -+
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