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NONE: Re: ONLINE-ADS>> Affiliate Tracking, Banner Mgt & Stats
Re: ONLINE-ADS>> Affiliate Tracking, Banner Mgt & Stats
Keith Pieper (kpieper_at_matchlogic.com)
Sat, 4 Apr 1998 09:12:46 -0700
David Fox <david_at_knowledgeweb.com> wrote:
> One other observation and thought: There is a substantial
> cross-over between managing banner inventory, tracking
> affiliate sales, and figuring out site/visitor stats. Most
> of the mainstream ad-mgt applications allow CPM and/or
> cost-per-action pricing. How much of a stretch is it for
> them to add affiliate tracking?
You're right on track - almost all major "infrastructure
tools" allow for multiple enabling applications after some
minor tweaking. And many of them are merely marketed for one
purpose now. The functionality of NetGravity, Accipiter,
Vignette, BeFree, DoubleClick are all the same - they serve
data, track users and monitor various transactions - whether
it be impression, lead or sale. So the next logical vision
on the horizon is a convergence of these tools into a
comprehensive marketing suite.
NOT a member of the "Inner Circle"
------------------------------------------
Keith Pieper
Idea Architect, MatchLogic
ideas_at_matchlogic.com
303-665-4007, x232
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