NONE: Re: ONLINE-ADS>> Price of E-mail newsletter ads
Re: ONLINE-ADS>> Price of E-mail newsletter ads
Rob Frankel (rob_at_robfrankel.com)
Fri, 3 Apr 1998 19:00:17 -0800
>scott tillitt wrote:
>
>>Cost: $240/day for a 4-line test message, inc. links. They
>>want to sell 4 at a time for $800. Current circ: 4000 with
>>projection of 6000 in 45 days.
>
>>The price seems awfully high to me. I'm going to look into
>>some others. Any comments/advice?
CPM works if you're shotgun blasting a list. If the list is really
targeted to a specific profile, CPM goes right out the window. I price
FrankelBiz based on the type of psychogrpahic we attract. The culture of
the list is business/action oriented, so they respond better than say, a
20,000 member list with no specific focus.
Put it another way: if you can get 50 sales from a 1000 name list or 20
sales from a 20000 name list, which is the better investment?
Finally, I get a sharp pain when I hear about lists that charge by the day.
If there's anything about traditional media that might port to the web,
it's the notion of frequency. That's why I sell months, not days.
Rob Frankel
Big Time Branding SM http://www.robfrankel.com
Frankel & Anderson http://www.frankel-anderson.com
Subscribe to FrankelBiz for FREE at:
http://www.robfrankel.com/frankelbiz/form.html
Telephone: (818) 990-8623 FAX: (818) 990-0428
Toll-Free USA & Canada: 1-888-ROBFRANKEL
Mailto:rob_at_robfrankel.com
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