ONLINE-ADS>> Request for information on success/churn

Daniel Arnall (darnall_at_straylightlc.com)
Mon, 6 Apr 1998 16:25:38 -0700

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I was hoping everyone could help me identify some credible
sources for information on two important aspects of the
online advertising industry. I'm looking for stats/studies
on:

1. Click-through/Success rates: I need industry-wide
averages. I'm not talking what's reasonable, I'm talking
hard fast numbers backed-up by real world numbers.

2. Advertiser churn: I'd like an idea of how much churn the
average ad-supported website can expect to see in any given
period of time. I suspect it's close to radio/tv/print with
about 30% in a given FY, but I haven't been able to track
down any good resources.

Thanks in advance for your suggestions.

Regards,

Dan

-------------------------------------------------------------
Dan Arnall
Marketing Director -- Straylight, LC
A Learfield Communications Company
darnall_at_straylightlc.com
206.444.0050 tel
206.444.0053 fax
-------------------------------------------------------------

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