Re: ONLINE-ADS>> time period vs. CPM pricing

Sao Ricardo (editor_at_bodywise.net)
Tue, 07 Apr 1998 20:04:28 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Murray Robinson: "Re: ONLINE-ADS>> 3D Gamers=Target Market?"
• Archive Home Page
• Search
• Previous message: brian_at_wisewilliams.com: "Re: ONLINE-ADS>> Banner Ad Testing?"
• Maybe in reply to: Will S. Johnston: "ONLINE-ADS>> time period vs. CPM pricing"
• Next in thread: Jane Klegarth: "Re: ONLINE-ADS>> time period vs. CPM pricing"

Will S. Johnston <will_at_thinkmedia.com> wrote:

>I'm curious to know if anyone is using a payment/advertising
>model based on a time period vs. > CPM. My directory targets
>a very specific group of users and because of this I've
>created a model of advertising which is based on a monthly
>fee instead of number of impressions. While advertisers can
>lookup daily data on the number of page views I don't
>guarantee them anything but what I see as value.

We have done this at Bodywise (hhtp://www.bodywise.net) a few times and it has
worked out well. The objections advertisers have are usually numbers. We
inform them our advertising campaign in place, our past numbers and how we
have grown by a minimum of 100% each month, and we point out our target
demographics.

We actually got this idea from reviewing our site referrals via our server. We
took the top 10 referral sites/URLS and proposed a time set banner barter.
Then we started using the same with clients. It really depends on what
advertisers are looking for - high traffic or targeted traffic. If it's about
numbers, then they won't care of the targeted specific audience as much as if
they have a quality product for a specific audience.

Anyone else have experience with time vs. CPM modeules?

--
Best wishes,
Sao Ricardo
Publisher
http://www.bodywise.net
Worldwide health news sourced from leading institutes with user-friendly
design.
Now updated weekly with indepth features, infobytes, late breaking news,
book reviews
and resource information.


----------------------------------------------------------------------
        This week's Online Advertising Discussion List sponsors:
		  Mplayer, ICONOCAST, And LinkExchange

        Reach tech-savvy, affluent adults and teens at home
   Innovative sponsorships with an engaged entertainment community
   Contact mplayer.com at advertising_at_mplayer.com or 650-429-3700

				  ---

 "You have succeeded, for the first time ever, in getting me hooked on
  a newsletter." -- Susan Kennedy, VP Mktg., TouchStone Software Corp.
   E-mail majordomo_at_iconocast.com with "subscribe iconocast" in body

				  ---

 Wanna reach music lovers? Sky-divers? Pottery buffs? Buy ad space from
 LinkExchange and select from over 1,600 targeting categories. Special
 deals in April for Online-Ads subscribers: aprilsale_at_linkexchange.com

-----------------------------------------------------------------------
Online Advertising Discussion List      To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/                     to online-ads-request_at_o-a.com

• Next message: Murray Robinson: "Re: ONLINE-ADS>> 3D Gamers=Target Market?"
• Archive Home Page
• Search
• Previous message: brian_at_wisewilliams.com: "Re: ONLINE-ADS>> Banner Ad Testing?"
• Maybe in reply to: Will S. Johnston: "ONLINE-ADS>> time period vs. CPM pricing"
• Next in thread: Jane Klegarth: "Re: ONLINE-ADS>> time period vs. CPM pricing"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.