Re: ONLINE-ADS>> Banner Ad Testing?

Scott W. Spain (info_at_value1.com)
Wed, 08 Apr 1998 10:39:57 -0600

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>It's probably true that a few thousand impressions would give you a general
>idea
>of what to expect from a click-thru basis, but for my business, click-thru is
>only the begining of the true test. For our online auction site, we look
>more at
>the sell-thru effectiveness of a banner ad than the click-thru rate. And, for
>that kind of test, I think you need a more substantial number of
>impressions--especially on a high traffic site like a search engine.

Very good point. That's already been solidified. 65% of the people who
click-through "buy." It's not actually a "buy" situation, it's register
with our database to participate in web-based surveys and online focus
groups. It doesn't seem to matter where the traffic comes from, it's about
65% across the board. Obviously for other sites we have, we'd have to be a
little more specific in our measurements. Thanks.

Scott W. Spain
W3 Resources, Inc.
(801) 280-W3W3 (9393)
spain_at_w3home.com
Always On Top - Search Engine Placement

http://www.AlwaysOnTop.net

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