Re: ONLINE-ADS>> time period vs. CPM pricing

Jane Klegarth (jane_at_bpbasecamp.com)
Wed, 08 Apr 1998 11:13:47 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Allen G: "ONLINE-ADS>> Questions regarding DoubleClick, Flycast..."
• Archive Home Page
• Search
• Previous message: Jane Klegarth: "ONLINE-ADS>> Survey Software"
• Maybe in reply to: Will S. Johnston: "ONLINE-ADS>> time period vs. CPM pricing"

Will S. Johnston" <will_at_thinkmedia.com> asked:

>I'm curious to know if anyone is using a payment/advertising
>model based on a time period vs. CPM.

We have a small segment of our site that is available based on three
month sponsorship slots. They are located in our encyclopedia and have
very specific content, such as Map & Compass tutorial type information.
We have sold this fairly successfully, and although the traffic to these
pages is significantly lower than doing a general CPM banner the click
through rate is in way higher...in the 20% range in most cases...so our
feeling is we are delivering an audience that has a much higher
probability of becoming a consumer.

--
Jane Klegarth
Online Marketing Manager, Backpacker's BaseCamp
Visit us on the WWW & AOL
Backpacker's BaseCamp: http://www.bpbasecamp.com
Backpacker's GearFinder: http://www.gearfinder.com
AnyPlace Wild TV: http://www.pbs.org/anyplacewild
On AOL keyword: Backpacker
~~~~~~~~~~~~~~~~~~~~~~~


----------------------------------------------------------------------
        This week's Online Advertising Discussion List sponsors:
		  Mplayer, ICONOCAST and LinkExchange

 Wanna reach music lovers? Sky-divers? Pottery buffs? Buy ad space from
 LinkExchange and select from over 1,600 targeting categories. Special
 deals in April for Online-Ads subscribers: aprilsale_at_linkexchange.com

				  ---

        Reach tech-savvy, affluent adults and teens at home
   Innovative sponsorships with an engaged entertainment community
   Contact mplayer.com at advertising_at_mplayer.com or 650-429-3700

				  ---

"You have succeeded, for the first time ever, in getting me hooked on
  a newsletter." -- Susan Kennedy, VP Mktg., TouchStone Software Corp.
   E-mail majordomo_at_iconocast.com with "subscribe iconocast" in body

-----------------------------------------------------------------------
Online Advertising Discussion List      To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/                     to online-ads-request_at_o-a.com

• Next message: Allen G: "ONLINE-ADS>> Questions regarding DoubleClick, Flycast..."
• Archive Home Page
• Search
• Previous message: Jane Klegarth: "ONLINE-ADS>> Survey Software"
• Maybe in reply to: Will S. Johnston: "ONLINE-ADS>> time period vs. CPM pricing"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.