Re: ONLINE-ADS>> International Search Engines

Boersenspielteam (boersenspiel_at_vocalweb.de)
Thu, 9 Apr 1998 18:12:58 +0000

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Jerad Schempp <jerad_at_directnet.com> wrote:

> We've had good luck buying keyword banners on the search engines, and we'd
> like to target specific foreign countries. Does anyone have any experience
> with the international search engines such as Yahoo! Japan, Excite France,
> etc.? I've contacted Yahoo! and Excite, and they said that their foreign
> versions either don't sell keywords or the keywords I want don't receive
> enough traffic to sell on the foreign searches. Does anyone have
> information on how useful the foreign versions of search engines are for
> marketing purposes? Are they a waste of time if you already have banners
> on the main search engine?

Hi,

greetz from Germany.

Yahoo in Germany is big and accepts keyword buying, though the
minimum buy seems to be quite high.

Fireball is big too, they also accept keyword buying.

There are a lot of smaller German search engines. Some of them can be
booked via ad networks like www.adwave.de or www.adlink.de .

We can look further into these things if you like.

If you have a product/information in foreign language, you should buy
advertising in this specific language. For our site sth. like 2/3 of
the referrels from search engines come from German language search
engines. I don't think it makes sense to buy an English phrase/word
on a German serach engine.

Happy Easter.

Ulrich.

Ulrich Voss \ \ / /__ / ___|__ _| |
VoCal web publishing \ \ / / _ \| | / _` | |
voss_at_vocalweb.de \ V / (_) | |__| (_| | |
http://www.vocalweb.de \_/ \___/ \____\__,_|_|
Tel: (++49) 203-306-1560 web publishing

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