ONLINE-ADS>> Competitive research of a companies ads?

Kevin Corrigan (kcorrigan_at_softwarecompletions.com)
Fri, 10 Apr 1998 12:27:26

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Hi there,

Any suggestions as to the best way of finding out a
companies advertising efforts. In putting together a
marketing plan, we would like to know what the outbound
advertising is that a large competitor has been. Searching
with a search engine doesn't do the trick. It also seems
that traditional reporting services (like Inquisit) report
on the news releases and news articles but they don't get
the ads. Any ideas?

Thanks.
Kevin

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