Re: ONLINE-ADS>> Price of E-mail newsletter ads

Ken Jenks (MindsEye_at_tale.com)
Wed, 15 Apr 1998 19:04:31 -0500

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Cliff Kurtzman wrote:
>That is going to depend on the list and the offer. In some cases, 99% of
>the response is going to come from the initial exposure, which is why
>offering an advertiser a cheap test run can be a very bad deal for the
>publisher. [...]

If you segment your newsletter mailing list, say 10% in one list, 90% in
the other, but with identical contents, you can sell a cheap test run in
the small segment.

-- Ken Jenks, Editor-in-chief, Mind's Eye Fiction
http://tale.com/ Short stories on-line
MindsEye_at_tale.com

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