Re: ONLINE-ADS>> Competitive research of a companies ads?

Mike Crosson (mcrosson_at_changetheworld.com)
Wed, 15 Apr 1998 21:12:51 -0400

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Next message: Mike Salomon: "Re: ONLINE-ADS>> Banner Ad Testing"
• Archive Home Page
• Search
• Previous message: Ken Jenks: "Re: ONLINE-ADS>> Price of E-mail newsletter ads"
• Maybe in reply to: jon: "ONLINE-ADS>> Competitive research of a companies ads?"
• Next in thread: John Flint: "Re: ONLINE-ADS>> Competitive research of a companies ads?"

jon_at_electricbean.com (jon) wrote:

>Any suggestions as to the best way of finding out a
>companies advertising efforts.

Hello, all - in response to Jon's question about researching competitive online
advertising, I'd recommend that everyone look at Net Ratings new Online
Observer
service (http://www.netratings.com). In addition to providing web audience
measurement information, it also has a state-of-the-art ad banner tracking
system that SHOWS you (not just tells you) the ad, where it ran in any
particular week, how many unique impressions were delivered, the
demographics of
those impressions, the CLICK-THROUGH rates achieved, and more. You can actually
drill down to the individual pages the ads were delivered on!

This allows you to analyze competitive media campaigns with a few simple
clicks.

In addition, it is a great tool to run and test your own creative, and look at
the results in a matter of a single week... amazing!

Of course, I'm biased - but I was so impressed with the service that I sought
them out and joined the company. Anyway, you can get complimentary preview
access by emailing either myself, if you're in the Eastern U.S.
(mcrosson_at_netratings.com) or Bob Hooven, VP of Sales (bhooven_at_netratings.com).

The service is VERY reasonable and will pay for itself immediately if you
either
sell or buy online advertising.

Regards to all,
Mike Crosson

*********************************************************************
MICHAEL CROSSON, Managing Director Eastern Sales, Email:
mcrosson_at_netratings.com
NET RATINGS INC. "Turning Web Audience Measurement from an Art Into a Science"
Ph. (203)858-9087, Voicemail/pager: 1-800-994-7943, fax (203)853-1538
*********************************************************************
"That which does not kill us, makes us stronger." F.Nietszche
*********************************************************************

----------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
ICONOCAST and ValueClick

"The quality of ICONOCAST, the brevity and frequency is absolutely
spot on!" - Marc Phillips, Director, www.aptstrategies.com.au
E-mail sub_at_list.iconocast.com with "subscribe iconocast" in SUBJECT

---

Got unsold ad Inventory??? We've got advertisers!!!
ValueClick is your hands-off solution
http://www.valueclick.com/host

-----------------------------------------------------------------------
Online Advertising Discussion List To Unsubscribe send UNSUBSCRIBE
http://www.o-a.com/ to online-ads-request_at_o-a.com

• Next message: Mike Salomon: "Re: ONLINE-ADS>> Banner Ad Testing"
• Archive Home Page
• Search
• Previous message: Ken Jenks: "Re: ONLINE-ADS>> Price of E-mail newsletter ads"
• Maybe in reply to: jon: "ONLINE-ADS>> Competitive research of a companies ads?"
• Next in thread: John Flint: "Re: ONLINE-ADS>> Competitive research of a companies ads?"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.