Re: ONLINE-ADS>> Banner Ad Testing

Mike Salomon (mike_at_bannerpromo.com)
Wed, 15 Apr 1998 18:58:54 -0700

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On April 9th I posted a message with a test site that did not prove much
of a test. The site had 41 visitors seven clicks and two people filling
out the form. The site URL is
http://www.bannerpromo.com/actiontest.cfm and is still active. My
expectation was that a high percentage of online-ads readers that
clicked on the ad would fill out the form. Although seven clicks is
hardly enough to call a reasonable sample, I am still surprised at the
low rate. I assume that most of the other 34 visitors either wanted to
see the stats or have already received the Investor Business Daily.

I would like to here from the five people that clicked on the ad but did
not submit the form to receive the paper for two weeks free. I was also
surprised by the small number of people that visited the site and the
fact that almost 20% of the visitors clicked on the ad. I expected many
more people to be interested in the stats.

--
Mike Salomon <mailto:mike_at_bannerpromo.com>
Unused Adspace is a terrible thing to waste
Http://www.bannerpromo.com
phone 818-344-8434 fax 818-344-5223


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