ONLINE-ADS>> Avertising from South America?

Giuseppe Farese (sysop_at_ssebbs.com)
Thu, 16 Apr 1998 13:24:13 -0400

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Hello:

My name is Giuseppe Farese and this is my first contact with this list.
I'm the webmaster of a search engine in Venezuela: Auyantepui
(http://www.auyantepui.com/) and would like to know is there are any
subscribers from Latin-South America in this list in order to share some
toughts regarding the marketing of banners countries outside USA Web
site.

We've found that online advertising based on impression ($xx CPM) is not
a good way to do business in our countries were telecom is still in the
process of development (In Venezuela we don't have more than 200.000
connected users) and marketing specialist are still afraid of the Web.
The best way to sell online advertising is based on a flat fee per month,
offering the customer 100% of the impressions on a selected page.

Does anyone had been in this dilema? We're building a sales force and
we'are worried to follow american standards for online advertising,
because it could burn out our customers expectations.

Thanks,

Giuseppe Farese
gfarese_at_ssebbs.com

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