NONE: ONLINE-ADS>> 4/20/98 - AD BYTES / ISSUE 1
ONLINE-ADS>> 4/20/98 - AD BYTES / ISSUE 1
richard_at_tenagra.com
Mon, 20 Apr 1998 17:29:40 -0500 (CDT)
AD BYTES / April 20, 1998 / ISSUE 1
====================================
Editor: Richard Hoy <<richard_at_tenagra.com>
AD BYTES is a weekly newsletter that profiles news items relating to
online advertising, PR and promotion. You are receiving this mailing
because you are a member of The Online Advertising Discussion List.
If you want to be removed from this list, please follow the instructions
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This week's AD BYTES sponsor: C|Net
FOR THE BIGGEST ONLINE TECH AUDIENCE, CLICK HERE. Who says CNET
delivers a bigger tech audience than ZDNet? Two of the most respected
syndicated research firms in the industry: Media Metrix and
RelevantKnowledge. Surprised? When you lift your jaw off
the floor, look for the numbers at:
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In this issue:
LETTER FROM THE EDITOR
Ad Bytes is Back! - Sign-up at http://www.ad-bytes.com/
IN THE NEWS
Microsoft in German Net ad deal -- News.com
Internet firms ponder ad growth -- MarketWatch
NetWeb Hops on Ad-Swap Bandwagon -- Wired News
Levi.com Thinking Different -- Wired News
Practical Web Advertising -- Web Review
"Banner Ads For Auction?... -- Netrepreneur
Online discussion lists spur debates, deals -- Ad Age
Web ratings lists make or break some ad deals -- Ad Age
MatchLogic launches opt-in e-mail service -- Ad Age
Sticky search -- Ad Age
Partners in Affiliate Marketing... -- Internet World
Web Site Ratings Offered for Local Markets -- Internet World
Software analyzes effectiveness of online ads -- NETmarketing
Publishers Try To Relate To Ratings -- Interactive Week
Idealab's Bill Gross is resurrecting... -- Red Herring
INNOVATIVE CAMPAIGN
Star Trek Universe goes beyond the banner
by i-Frontier
PRESS RELEASES
CNET's Message to Advertisers - 'Go With the Biggest'
DoubleClick Network Grows with Seven New Brands
ADSmart Partners with The Mountain Zone...
_at_plan Surpasses 100th Client Milestone
AdKnowledge Bolsters Management Team
NEW PRODUCTS, SERVICES, & REPORTS
Web-Popularity
Net Results: Web Marketing That Works
ZCommerce
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LETTER FROM THE EDITOR
~~~~~~~~~~~~~~~~~~~~~~
Hey all,
Those of you that have been members of Online Ads for a long time know
that we used to do a weekly mailing called Ad Bytes. It was a recap of
the online advertising news. We put it on hiatus for awhile because
things were too crazy for us to do it every week.
Well, things are still crazy. But we've decided to bring it back.
Actually, we're spinning it off as a separate publication. Now Ad
Bytes has got its own URL and everything!
We figured we'd send this first one to everyone, just like old times.
But to get it after today, you'll need to sign-up for it at:
http://www.ad-bytes.com/
We've expanded and changed it a bit. As you will see.
Ad Bytes has also become somewhat of an experiment in e-mail
marketing, the progress of which I will share with everyone on the
list. First off, Ad Bytes will be available in both plain e-mail and
HTML-enabled e-mail. (We'll see what people really prefer.) And
second, we're collecting some demographic data when people sign up.
Hope you all find it useful.
best,
richard
moderator/editor
~~~~~~~~~~~
IN THE NEWS
~~~~~~~~~~~
Microsoft in German Net ad deal
News.com
http://www.news.com/News/Item/0,4,21205,00.html?st.ne.1.head
Microsoft cuts an ad deal with Germany's Deutsche Telekom AG for $5.5 million.
==============
Internet firms ponder ad growth
CBS MarketWatch
http://cbs.marketwatch.com/news/current/webgrowth.htx?source=htx/http2_mw
Several industry analysts say more e-commerce will bring more ad revenue.
==============
NetWeb Hops on Ad-Swap Bandwagon
Wired News
http://www.wired.com/news/news/business/story/11661.html
Can NetWeb beat the Goliath LinkExchange?
==============
Levi.com Thinking Different
Wired News
http://www.wired.com/news/news/culture/story/11645.html
While other brands are pulling out of being content providers, Levis
feels the need to jump in with both legs.
==============
Practical Web Advertising
Web Review
http://webreview.com/wr/pub/98/04/17/feature/
Very well-done feature on the ins-and-outs of online advertising.
==============
"Banner Ads For Auction? Going Once, Going Twice, Sold!"
Netrepreneur
http://www.onlinepress.com/netrepreneur/041598.htm
Interview with the CEO of AdAuction.com
==============
Online discussion lists spur debates, deals
Ad Age
http://adage.com/interactive/articles/19980420/article2.html
Discussion list can be valuable marketing assets.
==============
Web ratings lists make or break some ad deals
Ad Age
http://www.adage.com/interactive/articles/19980413/article1.html
Making ad buying decisions with data that, in some cases, has a 400 percent
margin of error.
==============
MatchLogic launches opt-in e-mail service
Ad Age
http://www.adage.com/interactive/articles/19980406/article4.html
MatchLogic gets into the direct e-mail game.
==============
NETWORTHY: Sticky search
Ad Age
http://www.adage.com/interactive/articles/19980413/article4.html
MSNBC invents an new ad format.
==============
Partners in Affiliate Marketing Struggle With Branding Issues
Internet World
http://www.internetworld.com/print/current/industry/19980413-branding.html
Affiliate programs become a major force in e-commerce.
==============
Web Site Ratings Offered for Local Markets
Internet World
http://www.internetworld.com/print/current/ecomm/19980413-ratings.html
Media Metrix now offers Web site rankings based on local markets.
==============
Times Direct software analyzes effectiveness of 3Com online ads
NETMarketing
http://netb2b.com/cgi-bin/cgi_article/monthly/98/04/01/article.3
3Com sees success with their online ad campaigns by doing something novel -
measuring the results.
==============
Publishers Try To Relate To Ratings
Interactive Week
http://www.zdnet.com/intweek/printhigh/41398/cp413.html
Altavista hires handler to manage relationships with the audience
measurement companies.
==============
GROSS IDEA
Idealab's Bill Gross is resurrecting 'pay per placement'...
Red Herring
http://www.herring.com/mag/issue54/bait.html
Interview with Bill Gross of Idealab about his new venture - Goto.com
~~~~~~~~~~~~~~~~~~~
INNOVATIVE CAMPAIGN
~~~~~~~~~~~~~~~~~~~
Star Trek Universe goes beyond the banner.
Not satisfied relying simply on banner advertising, i-frontier (
http://www.i-frontier.com ), has developed advertising that is well
integrated with site editorial for client Star Trek Universe. The
advertising is running on PriceScan, the computer price search engine.
On some select PriceScan pages, Captain Picard (as the Borg, Locutus)
appears to "beam" onto the right side of the page. The animated gif
continues as Picard shoots a laser out at the viewer, and repeats the
Borg mantra, "resistance is futile." After mentioning the offer from
Star Trek Universe, Picard then beams back off of the page.
To view the ad go to: http://www.pricescan.com/dotd.asp
The ad was developed by i-frontier.
~~~~~~~~~~~~~~
PRESS RELEASES
~~~~~~~~~~~~~~
CNET's Message to Advertisers - 'Go With the Biggest'
http://biz.yahoo.com/prnews/980420/ca_cnet_sa_1.html
DoubleClick Network Grows with Seven New Brands
http://biz.yahoo.com/prnews/980420/ny_doublec_1.html
ADSmart Partners with The Mountain Zone to Reach
Generation X'ers and Outdoor Enthusiasts
http://biz.yahoo.com/prnews/980415/ma_cmg_ads_1.html
_at_plan Surpasses 100th Client Milestone
http://biz.yahoo.com/prnews/980413/ct_plan_10_1.html
AdKnowledge Bolsters Management Team
http://www.adknowledge.com/cgi-bin/show?News/980413.pr.management.html
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
NEW PRODUCTS, SERVICES, & REPORTS
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Web-Popularity
http://www.web-popularity.com/
Free service to increase link popularity for improved rank, traffic.
Net Results: Web Marketing That Works
http://www.usweb.com/netResults/index.html
high-level strategies and hands-on tactical methods to improve sales
ZCommerce
http://www.zcommerce.com
ZCommerce - Daily Columns, Interviews and Site Profiles Focused on E-Commerce.
========================================================================
------------------------------------------------------------------------
This week's AD BYTES sponsor: C|Net
FOR THE BIGGEST ONLINE TECH AUDIENCE, CLICK HERE. Who says CNET
delivers a bigger tech audience than ZDNet? Two of the most respected
syndicated research firms in the industry: Media Metrix and
RelevantKnowledge. Surprised? When you lift your jaw off
the floor, look for the numbers at:
http://www.cnet.com/bigger/?ad.adbytes.0.em1
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LEGAL NOTICES
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COPYRIGHT
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