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NONE: ONLINE-ADS>> study of interstitial, popups, or daughter windows
ONLINE-ADS>> study of interstitial, popups, or daughter windows
Kam Zardouzian (kamz_at_matchlogic.com)
Fri, 17 Apr 1998 09:55:20 -0600
Off the debate subject, I'd like to know if anyone on the list can point
to a study that measures the effectiveness (branding and beyond) of
interstitial, popups, or daughter windows against their intrusiveness to
consumers--and I'm not necessarily interested in technological
intrusiveness rather behavioral intrusiveness.
I'm also interested in a study that measures the point of diminishing
returns for advertising for all mediums and especially for the Internet.
In other words, in its simplest terms, how many ads per content unit is
viable before the viewer loses interest or is overwhelmed by information
and tunes out. I'd imagine these diminishing points are different from
one medium to the next (TV is different than radio, email is different
than a Web page, TV is different than the Net, etc.) but I'd be
interested in anything!
In both cases, I'm looking for qualified information that can be quoted.
Thanks much,
............................................
kam zardouzian
market research
MatchLogic, Inc.
http://matchlogic.com
http://truecount.com
http://truevu.com
....................
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