ONLINE-ADS>> Are we surveyed out?

Rainmaker (mosaic1_at_ix.netcom.com)
Tue, 21 Apr 1998 09:51:19 -0400

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Hi Richard:

With all the discussion on stats and surveys on the Net, I raise
the question whether the Net is surveyed out, or are the stats
not to be believed? Perhaps this is a subject for your AdBytes
or On-Line Ads newslist.

A member of our E-Tailer's Digest is conducting a survey on the
use of the Net for shopping -- "On-Line Customers: Identifying
Store, Product and Consumer Attributes which Influence Shopping
on the Internet" which I find intriguing, because of our
involvement with retailing.

The response to folks completing her survey
<http://www.morehead-st.edu/people/m.kunz/shop.html > has not
been what she expected, and I question whether it is because of:

1. Too many surveys now, and we are surveyed out.
2. The survey is too detailed, or not appropriate.
3. Net folks don't believe stats anymore.
4. Apathy on the part of Net folks, and if so, why?

Anybody have any thoughts on this?

George

_______________________________________________________
George Matyjewicz "Rainmaker Extraordinaire"
Managing Partner http://www.gapent.com/
GAP Enterprises, Ltd. mailto:georgem_at_gapent.com
Moderator of E-Tailer's Digest http://www.gapent.com/etailer/
Your Resource for Retail on the Net

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