NONE: Re: ONLINE-ADS>> Competitive research of a companies ads?

Re: ONLINE-ADS>> Competitive research of a companies ads?

Sam Michel (
Mon, 20 Apr 1998 18:52:43 +0100

At 17:47 16/04/98 -0400, Mike Crosson wrote:

>1. Methodology; Net Ratings derives all of its data from our own
>proprietary panel
>which is recruited through Random Digit Dial (RDD) and online recruiting. This
>carefully-vetted and balanced panel is statistically representative of the
>universe of web users today. At launch, we have some 2,200 people on the
>panel, and
>will be over 25,000 by year end.

I'm intrigued by your service, it sounds great. What I do find hard to
believe is that you're covering a "statistically representative of the
known universe of web users today" with a panel of only 2,500 web users. Do
you mean US web-using universe, or the global audience?

I'm not a stats man, so I may be way off the mark here, but it seems to be
far too small a sample to possibly cover the local variations, where the
overall numbers are still relatively small in comparison to the US.

Toodle Pip

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